Effective decision making requires data that is timely, accurate and appropriate for the purpose
Four diseases cost more money and destroy more lives than all other conditions globally:
- heart disease
- lung disease
In public health, lifestyle is the most important common factor in the prevention, treatment, and management of these non-communicable diseases and many other conditions. Physical inactivity is a global problem, related to 3.2 million deaths worldwide and is the fourth leading risk factor for premature mortality. Public health policymakers need population-representative information physical activity information to assess policy and intervention options.
In health management, individuals and their physicians benefit from timely, objective data to inform shared decision making in behaviour change programmes and the management of long-term conditions.
In clinical trials, lifestyle is fundamental in understanding the intricacies of people’s daily lives and establishing how quality of life, disease and treatment interact.
How our technology helps
The GENEActiv is proven at large scale, supporting studies with over 10,000 subjects at excellent compliance levels. The high resolution, open format data in SI units is essential in developing longitudinal studies where data can be re-analysed as new questions and techniques emerge.
The Activinsights Band is a real-time, long-term solution for delivering lifestyle and physical behaviour insights. It empowers healthcare professionals with objective patient lifestyle data to support screening, the assessment of disease progression and adherence to lifestyle prescriptions.
Activinsights’ digital clinical measures and biomarkers are regularly used as endpoints to determine whether an intervention is beneficial in a clinical trial.